PETER LINDBERG - BEAUTY PROMOTIONAL WITHOUT RETOUSH
The legendary photographer of the fashion industry was born on November 23, 1944 in the Polish city of Leszno. Soon after the birth of the child, the family moved to…

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HOW TO BUILD A POSITION FOR THE Groom and the Chafer in wedding photos
Wedding days are not only about brides, although it may really seem so. At the celebration, the photographer needs to shoot the groom alone and with his friends (they like…

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HOW TO FORGET THE GOLDEN HOUR EFFECT IN STUDIO
Shooting during the golden hour is something that many photographers want to master. It consists in capturing the very natural golden light of the sun, at sunrise or sunset, when…

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HOW TO PACK CORRECTLY PHOTO FOR DRAINS AND DO I NEED TO USE AN ARTIFICIAL INTELLIGENCE FOR THIS

For a photographer who works with photo banks, high-quality images are half the success. In order for a photo to be commercially successful on stocks, it must be properly “packed”: the correct title must be selected for it and relevant keywords must be invented. In the language of drains, this is called “attribution” of the image. Without proper attribution, your picture, no matter how professional and fresh it may be, will simply be lost in a huge mass of stock images.

You need to know a few simple rules, practice in order to “get your hand”, and gain time and patience, because this work is painstaking and time-consuming. In addition, today there are many services that help automate this work. But ultimately, it’s up to you to work with content on your own or give a routine to neural networks.

Explore Buyer Behavior

To feel and understand the behavior of the buyer of the photobank, try yourself to look for something there. Imagine that you need a wallpaper with a landscape on your desktop or a cute pattern for printing on a t-shirt. Now formulate the request and see what the algorithm gives you. Then change it and track what has changed in the extradition. When you find the very image that you imagined in your head, pay attention to its title and description. Perform this exercise periodically to train your client thinking and better understand how search works.

Correct title

Now let’s move on to the description of the content. The title of the photo is the most creative and at the same time the most difficult part of attribution, because you must express the whole idea of ​​your work, the main idea in 3-7 words, not counting the articles and prepositions. If there is a point of interest in the picture or we recognize the city in which you shot, then indicate this in the name. But do not rush to the extreme and write the exact location address.

Keywords

Next, we select the keywords. This process is also called “keying” or “keyword”. Your goal is to describe the image as relevant as possible. It’s best to use between 10 and 35 keywords.

First, list the objects that are shown in the photo, and their properties. Feel free to use synonyms: different people may come up with different names for the same phenomenon. But don’t overdo it: if it’s “palm,” then “brush”, “hand”, but not “hand”, are perfect as keywords. Do not neglect the numerals and words that describe groups of people (family, crowd, group, class, team); names of professions, occupation, mention gender, age, nationality, social status, if attention is paid to this in your photo. Describe the circumstances in which the photo was taken: background, posture, color; this room or open space; time of day or time of year. It is very important to describe the action if it is present in the image, so do not avoid the verbs: if the person is in the photo, describe what he is doing, where he is looking.

Use adjectives, including those with a negative meaning. Most of the photos on the stock portray positive emotions, but users are looking for a variety of content! And let you have fewer words, but they will be in essence.

PHOTO KOTIKOV: SOME RECEPTIONS AND TIPS
Well, who doesn't like cats? Only those who do not know how to photograph them. When it comes to shooting cats, we immediately imagine kittens with their cute movements, which…

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HOW TO FORGET THE GOLDEN HOUR EFFECT IN STUDIO
Shooting during the golden hour is something that many photographers want to master. It consists in capturing the very natural golden light of the sun, at sunrise or sunset, when…

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USING A TEXTURE AS A SUBJECT
Although it may seem that the use of texture in photography is a rather simple compositional technique, nevertheless sometimes there are certain difficulties in its development. Lighting, shadows, and colors…

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HOW TO MAKE PROFESSIONAL PHOTOS OF SWIMMERS
Sports photography requires skill and time and belongs to a very technical genre. Swimming is a spectacular sport. It has a lot of movement, beautiful bodies of athletes, smooth surface…

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